In recent posts we have talked a lot about social media, social media management, community engagement, community management, etc. But what exactly do all these terms mean? How do we differentiate these terms?Today we discuss the specific dissimilarities between ‘social media marketing’ and ‘community management’.It’s important to be able to define and differentiate these kinds of terms. Your corporation will run much more smoothly and work more efficiently if you understand how to categorize and compartmentalize the streams of operations and various kinds of marketing. These notions are...

In part one of our storytelling series, we discussed what storytelling entailed when sharing your brand withconsumers, and why it is important for your company. In part two we unpacked what kind of story you should tell in order to have the greatest impact and positively influence your customers.Now, in our third and final part of the storytelling series, we will discuss how to share the story of your brand.So, without further, adieu, what is the most effective medium? The most effective medium is a conscious marketing department with good listening skills. There is  no singular best...

Last week we discussed the importance of telling a story to strengthen your brand. We unpacked the fundamentals of this marketing approach, but now it is time to delve a little deeper.This week we are going to talk about what kind of story you want your brand to tell, and with which medium you should share it!So what kind of story should you tell? Rule #1 - Keep it personal. The most important thing to remember when sharing the story of your brand is to make it easy to understand, relatable, and emotional. In other words, let your story give your brand a personality.You want to talk about...

You have a company. You have a brand But what's your story? In the past, companies believed that the 'image' of a brand was sufficient for success. Once upon a time it was. But today people want more, they want a story; the history of how the scarf ended up in their hands or how this entertainment company was born. Storytelling is a central component of content marketing. It breathes life into your brand. It gives your products and services an identity that captures the brand's essence. A story puts a face to a name for customers; it brings to life and humanizes the brand. It takes...

You want your company to be successful; every businessperson does.So how des a company become successful one a macro-level scale? Simple! One word, two syllables: Branding.In order for your company's brand to be the best, you need to know what's the best right now. So which brands are the best? What makes a brand the best? How did these companies build such impressive brands? Well, for your education and research, here are Interbrand's three best Canadian brands of 2014: Toronto Dominion, Royal Bank of Canada & Thomas Reuters. Keep reading to find out why!#1 - TD (Toronto Dominion)It is...