How does your retention marketing strategy play into your overall marketing budget for the year? More importantly, does your organization have a donor retention budget?For those organizations that do have a budget (those that don’t should seriously consider adopting one!), it can often be a struggle to determine the exact dollar figure that should be allocated. NewNorth, a digital marketing firm focused on consumer retention, believes that at least fifteen percent of an organization’s marketing budget should be dedicated to customer retention.Why? Because attracting new donors can cost...
