Storytelling Part II: What Kind of Story?

Storytelling Part II: What Kind of Story?

Last week we discussed the importance of telling a story to strengthen your brand. We unpacked the fundamentals of this marketing approach, but now it is time to delve a little deeper.This week we are going to talk about what kind of story you want your brand to tell,...
Storytelling Part I: The Fundamentals

Storytelling Part I: The Fundamentals

You have a company. You have a brand But what’s your story? In the past, companies believed that the ‘image’ of a brand was sufficient for success. Once upon a time it was. But today people want more, they want a story; the history of how the scarf...