Do you have a Donor Retention Budget?

Do you have a Donor Retention Budget?

How does your retention marketing strategy play into your overall marketing budget for the year? More importantly, does your organization have a donor retention budget?For those organizations that do have a budget (those that don’t should seriously consider adopting...
Donor Retention: Standing Out in the Crowd

Donor Retention: Standing Out in the Crowd

One aspect that is altogether too forgotten in the non-profit world is how to stand out in the crowd. However, as more and more organizations vie for the same donor dollars, this will become a trait of the utmost importance in order to get and retain donations. We...
Turning Donor Engagement into Donations

Turning Donor Engagement into Donations

Now we’ve spent three weeks discussing donor engagement and how it is less about being transaction focused and more about being a true two-way flow of communication.Still, we do understand the ultimate importance of turning that engagement into donations long-term.In...