I think I know the answers to these two questions: Do you want your company to stand out? Do you want to influence consumer behaviour and enhance corporate reputation? As businesses battle for customers and profits, it becomes increasingly important to find ways to elevate the reputation of your corporation. One of the best ways to set your firm apart from the competition is an extensive CSR program. A study from Cone Communications has found that when a company actively supports a social or environmental cause, there is an overwhelmingly positive response from customers. If a...

Corporate Social Responsibility (CSR) is a big buzzword in business today. In the last decade, companies around the world have embraced the notion of "doing good" will ultimately help the company's bottom line. Now that this idea has been around for a while and many different methods and styles tried and tested, what has evolved as the best approach to CSR? A study conducted by Cone Communications found that 30% of consumers around the world today want companies to engage in CSR by changing the way the business operates. Consumers understand the greatest opportunity for impact comes from the...

Let's look at seven common phrases that often lead to failure when looking at launching philanthroship in your organization: 1. "Let's look at what's on the horizon." Looking at tomorrow is important. Innovative, long-term thinking is imperative to building a brand that lasts. But a brand can't last if it doesn't launch. And your brand will only take off to the heights you've dreamt of if you fail to act.You need to hit today's targets, and meet your monthly goals. You need to stay focused and maintain linear thinking, measuring success based on daily criteria. You need to take a break from...

Shared Value: what is that?  Shared value is the idea that a company can boost its value by addressing social issues that directly relate to its business. It's more than just charity. Shared value looks at specific philanthropic issues that can increase profits while helping society. The two gentlemen who coined the term, Michael Porter and Michael Kramer, identified three ways companies can create these shared value opportunities: Producing innovative products that focus on societal benefits. Creating a more efficient supply chain to reduce environmental impact. Building supportive of...

The Coca-Cola Company, the world's biggest beverage firm, markets four of the world's top five soda pop brands, including Diet Coke, Fanta and Sprite. Coca-Cola has also been dubbed as the most valuable brand in the world. The Coca-Cola Company is a perfect example of a company with a thriving corporate social responsibility (CSR) department.In 1984, the then-Chairman and CEO of the Coca-Cola Company, Roberto Goizueta, established the affiliated Coca-Cola Foundation. Since the launch, the foundation has blossomed from a local charity into a worldwide philanthropic organization. In...

So we know philanthroship has something to do with sponsoring philanthropic efforts, but what exactly is it? Philanthroship is a term that is emerging, trending, and thriving in the corporate sphere. In the last twenty years, businesses around the world have begun to recognize the importance of philanthropic involvement. Not just out of morality, but also out of their own corporate interest.The buzzword of the last ten years, Corporate Social Responsibility (CSR), has garnered a lot of traction in the private sector. Businesses have been getting involved with charitable...

Most brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking. Be Passionate about your GivingIn order to make sense throughout your organization, you need to get behind a cause that your stakeholders are passionate about. Saying that you care about the environment without having any passion for that within your organization will only create long term pain. Choose a Relevant Charity.Make sure that the...