by admin | Apr 20, 2023 | Becoming Donor Centric
In 2011, Coca-Cola launched one of the most successful mass personalization campaigns ever. The idea? Taking a country’s one hundred and fifty most popular first names, nicknames, and terms of affection within each country and paste them on Coke bottle labels. The...
by admin | Apr 20, 2023 | Becoming Donor Centric
As the world becomes more globalized, both for-profit and non-profit organizations are reaching for the same transcontinental wallet. Now, as consumers have more selection and information, they hold most of the power.So in a sea of products and services, how does...
by admin | Apr 20, 2023 | Becoming Donor Centric
If you type, “I love Virgin Atlantic” into a search engine, you will get almost 80,000 hits. If you do the same for British Airways the number is only 50,000. This is exceptionally impressive given that British Airways has ten times as many planes as Virgin...
by admin | Apr 20, 2023 | Becoming Donor Centric
The Ritz-Carlton Hotel Company operates eighty-seven luxury hotel and resorts in twenty-nine countries/territories across the world. The current company, founded in 1983, began its journey in Boston, Massachusetts before expanding the chain around the globe.Apart from...
