In this edition of Voice of the Donor, we talk to Paula Ethans of Winnipeg, Canada. Paula began donating at age nine to CARE Canada and is still with them as an annual donor today.

Paula talks about her aha moment that caused her to want to donate at such a young age, how she selected the organization (CARE), as well as her experience as such a young donor that resulted in her becoming a lifelong donor.

We have seen an industry gap, as non-profits have to tighten up resources and lack time to intimately get to know their donors. We want to become an advocate for donors, to humanize them, and to ultimately showcase what donors want from their relationship with non-profit organizations.

Why is this important for NPOs?

Results of this study undertaken by Charity Dynamics unequivocally clarified the importance of being a donor’s #1 nonprofit of choice:

Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from the donor—not just in terms of financial contributions, but also through sharing information, volunteering, event participation, and issue advocacy.

We want to tell the story of donors worldwide so that non-profits, like the ones we work with, can come to understand donors better.