Social Media for Non-Profits: Part 1 – The Basics
Social media marketing can be used to efficiently communicate a message to countless potential donors at high levels of engagement and low costs. What separates social media from other forms of media are two factors: 1 – It can be personalized. Rather than broadcasting a message to thousands of unnecessary users – say with direct […]
Nepal Earthquake: Four Ways Organizations Can Help Better
On Saturday, April 25th, an earthquake struck Nepal. Kathmandu, the nation’s capital city, has been overcome by shattered temples and toppled houses. Many citizens have paid their last respects to loved ones taken by the horrible natural disaster. Photo courtesy of pbs.org To date, over 7,300 people have been reported dead and more than 12,000 […]
Catalytic Philanthropy: Prospects & Pitfalls in the Non-Profit World
In the world of the public sector there are three overarching types of philanthropy: So what differentiates them? Traditional philanthropy is the type with which you’re most familiar. This stream of philanthropy is concerned with which organizations an individual or firm chooses to support and how much time/money to donate to them. Individual non-profits are funded […]
How Donors Give Today
Furthermore, times are changing, and each generation adapts to these changes different and at different paces. It’s important for charities to take note of trends and make the proper adjustments to cater to the majority. A better understanding of donors leads to a better charity. So how do donors today like to give? Money: Though […]
Failing To Give Thanks: Prospects & Pitfalls in the Non-Profit World
These statistics show just how tough it is for organizations to retain donors and how the public sector isn’t going about it in the right way. The notion that it costs much more to secure a new customer than to retain an old one, which is fully understood in the corporate world, has somehow been lost […]
What Influences Giving? : Prospects & Pitfalls in the Non-Profit World
There is one question common to all donors regardless of their age, sex, race, or socioeconomic background. “How is my donation actually helping to make a difference?” A study conducted by Blackbaud research group showed that fifty-five percent of Gen Y and forty-four percent of Gen X say that seeing the direct impact of their contribution […]
From Fundraising to Donor Engagement: Prospects & Pitfalls in the Non-Profit World
Atul Tandon is an entrepreneur, humanitarian, author and adviser. He has worked in the consumer banking, e-commerce, humanitarian relief and development industries. In 2009, he was named one of the top fundraisers in the USA, and was a leading voice behind the worldwide ONE campaign. For two years, Atul Tandon was the Executive Director for […]
Donation By Generation: Prospects & Pitfalls in the Non-Profit World
Every generation gives differently. They give to different kinds of charities, different total sums of money, and towards different causes. So it’s important that non-profit organizations analyze the donor habits of Boomers, Gen Y, Gen X, and Civics in order to properly target and maximize donations of the current and future donor base. Blackbaud, a […]
Fundraiser Trends of 2015: Prospects & Pitfalls in the Non-Profit World
Fundraiser trends (aka what attracts donations) are constantly changing in our fast paced world. Today, donors expect the same great responsive service that the private sector provides. It’s an exciting time, as non-profit organizations shift in order to track these three fundraising trends to attract more donations, create convenience, and cater to the wants and […]
Public Sector Initiatives of 2015: Prospects & Pitfalls in the Non-Profit World
This year there are three major trends growing within the public sector. Non-profits should learn more about: Here are three key operational changes that will help your charity improve its branding, in-house management, and customer experience in 2015: 1. Integration of Corporate Channels Customer Relationship Management (CRM) is an in-house system that helps to manage […]
