Getting Prepped for #Bridge15
It’s coming up quickly – eight more sleeps and we will be arriving in Washington for the 10th annual Bridge to Integrated Marketing and Fundraising Conference. We’re very excited for this year’s packed agenda. Here’s the breakdown of the sessions that I am most excited to see: Sonal Shah – talk about my own personal rockstar! […]
Five Online Fundraising Tips to Make it Easy for Donors
1) Keep it simple From a navigation bar to search tools to event promotions, you have countless tabs and buttons on which donors can click. While there is certainly a time and place for all of these aspects of your organization, please keep them far away from the donation form. These aspects are all important to […]
Donors Receive Real-Time Thank Yous
We live in an incredible time. Recently, the Swedish blood donation service announced an initiative where donors are sent automatic text messages telling them when their blood has actually been used. This service has actually been running in Stockholm for three years, but it is now being rolled out by other local areas all across the […]
Non-Profits: How To Write a Mission Statement
A mission statement is an integral part of any organization. It is your opportunity to define the firm’s goals, values and purpose. The best mission statements explain what the organization does for its recipients, its donors, its community, and for the world. A large majority of mission statements are laden with hollow phrases that do […]
Social Media for Non-Profits: Part 3 – Success
In Part 1 of our social media series we spoke of the marketing tool in a corporation and/or a non-profit. We asked questions including, what is it? How does it relate to your organization? What is the value? What function does it serve? In Part 2, as we moved past fundamentals, we unpacked the magic […]
Social Media for Non-Profits: Part 2
Last week we spoke of social media in a corporation and/or a non-profit. What is it? How does it relate to your organization? What is its value? What function does it serve? This week, as we move beyond the fundamentals, we can unpack a little bit of the magic of social media. What makes it so […]
Social Media for Non-Profits: Part 1 – The Basics
Social media marketing can be used to efficiently communicate a message to countless potential donors at high levels of engagement and low costs. What separates social media from other forms of media are two factors: 1 – It can be personalized. Rather than broadcasting a message to thousands of unnecessary users – say with direct […]
Nepal Earthquake: Four Ways Organizations Can Help Better
On Saturday, April 25th, an earthquake struck Nepal. Kathmandu, the nation’s capital city, has been overcome by shattered temples and toppled houses. Many citizens have paid their last respects to loved ones taken by the horrible natural disaster. Photo courtesy of pbs.org To date, over 7,300 people have been reported dead and more than 12,000 […]
Catalytic Philanthropy: Prospects & Pitfalls in the Non-Profit World
In the world of the public sector there are three overarching types of philanthropy: So what differentiates them? Traditional philanthropy is the type with which you’re most familiar. This stream of philanthropy is concerned with which organizations an individual or firm chooses to support and how much time/money to donate to them. Individual non-profits are funded […]
How Donors Give Today
Furthermore, times are changing, and each generation adapts to these changes different and at different paces. It’s important for charities to take note of trends and make the proper adjustments to cater to the majority. A better understanding of donors leads to a better charity. So how do donors today like to give? Money: Though […]
