Tangible Tips for Non-Profits: Five Fundraising Considerations
For today’s non-profit organizations, the choices facing them when organizing a fundraiser seem to be infinite. It is no longer enough for a charity to have a direct mail program, a major gifts program, and maybe a little planned giving. Instead, a successful organization now needs a comprehensive and mobile-friendly website equipped with an easy […]
Tangible Tips for Non-Profits: Four Steps To Make Marketing A Priority
Want to take your non-profit organization to the next level? Need to make your upcoming annual report especially impressive? Here are four steps from Inc’s Aaron Aders to help make your marketing a priority: 1. Eliminate Silos. The biggest barrier to success for non-profits is arguably their very own organization system. In a traditional operations […]
Tangible Tips for Non-Profits: Inbound Marketing
Inbound marketing : : marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Inbound marketing is a great way for non-profit organizations to […]
Tangible Tips for Non-Profits: 5 Donor-Centric Habits
There are countless articles, just like this one, that provide ideas and courses of action for organizations to act upon in order to improve their management, operations, fundraising, etc. Businesses and NGOs alike sit around boardrooms brainstorming different ways to better their operations or communications. And while this discussion is an important and necessary step […]
Tangible Tips for Non-Profits: Four Fundraising Apps
As more and more non-profit organizations adopt various mobile marketing and mobile fundraising operations, we love seeing the way they are making it easy for donors to donate. Here are a few successful fundraising apps to inspire you and your organization! 1. I Can Go Without “We have the power to make real change.” This […]
Tangible Tips for Non-Profits: Three Avenues for Mobile Fundraising
As our world becomes increasingly more reliant on technology, consumers are consulting one screen or another consistently throughout the day. The customer mobile demands, having everything at the tip of their fingers, are escalating. Just like businesses, non-profits need to respond accordingly to this request. Every non-profit organization should be responding to this consumer desire, […]
Measuring Donor Stewardship Activities
Source: this blog was written by Penelope Burk on June 18th, 2015, and posted on Burk’s Blog here >>It has been re-written with permission. Chief executive officers and managers often ask me whether donor relations matters. As employers and supervisors, they are asking two important questions: Can the value of donor relations (and, by extension, […]
Our Top 10 Tweets from #Bridge15 (so far)
Twitter can be such a useful tool at times to bring people together, especially when the tweets are all coming from one great event like the Bridge to Integrated Marketing & Fundraising Conference. Here’s a snapshot of my top 10 favourite tweets from the past 24 hours at Bridge. What great reminders! Rachel Muir @rachelmuirHow […]
How to Write the Perfect Fundraising Letter
1. The Opening When you address your reader, do so in a personal manner. Instead of using an opening line reading, “Dear Supporter” use the donor’s name. When a letter is not personalized a donor can feel like a number in a machine and automatically reject the letter before it even gets read! The more […]
Mobile Marketing by the Numbers
Once upon a time companies advertised through newspaper and radio ads, and communicated with clients face-to-face. Thirty years ago, companies primarily used television ads, while connecting with customers primarily via phone. In the last ten years, companies have shifted much of their advertising to the Internet and now routinely communicate with customers through email and […]
