Measuring Donor Stewardship Activities
Source: this blog was written by Penelope Burk on June 18th, 2015, and posted on Burk’s Blog here >>It has been re-written with permission. Chief executive officers and managers often ask me whether donor relations matters. As employers and supervisors, they are asking two important questions: Can the value of donor relations (and, by extension, […]
Our Top 10 Tweets from #Bridge15 (so far)
Twitter can be such a useful tool at times to bring people together, especially when the tweets are all coming from one great event like the Bridge to Integrated Marketing & Fundraising Conference. Here’s a snapshot of my top 10 favourite tweets from the past 24 hours at Bridge. What great reminders! Rachel Muir @rachelmuirHow […]
How to Write the Perfect Fundraising Letter
1. The Opening When you address your reader, do so in a personal manner. Instead of using an opening line reading, “Dear Supporter” use the donor’s name. When a letter is not personalized a donor can feel like a number in a machine and automatically reject the letter before it even gets read! The more […]
Mobile Marketing by the Numbers
Once upon a time companies advertised through newspaper and radio ads, and communicated with clients face-to-face. Thirty years ago, companies primarily used television ads, while connecting with customers primarily via phone. In the last ten years, companies have shifted much of their advertising to the Internet and now routinely communicate with customers through email and […]
Getting Prepped for #Bridge15
It’s coming up quickly – eight more sleeps and we will be arriving in Washington for the 10th annual Bridge to Integrated Marketing and Fundraising Conference. We’re very excited for this year’s packed agenda. Here’s the breakdown of the sessions that I am most excited to see: Sonal Shah – talk about my own personal rockstar! […]
Five Online Fundraising Tips to Make it Easy for Donors
1) Keep it simple From a navigation bar to search tools to event promotions, you have countless tabs and buttons on which donors can click. While there is certainly a time and place for all of these aspects of your organization, please keep them far away from the donation form. These aspects are all important to […]
Donors Receive Real-Time Thank Yous
We live in an incredible time. Recently, the Swedish blood donation service announced an initiative where donors are sent automatic text messages telling them when their blood has actually been used. This service has actually been running in Stockholm for three years, but it is now being rolled out by other local areas all across the […]
Non-Profits: How To Write a Mission Statement
A mission statement is an integral part of any organization. It is your opportunity to define the firm’s goals, values and purpose. The best mission statements explain what the organization does for its recipients, its donors, its community, and for the world. A large majority of mission statements are laden with hollow phrases that do […]
Social Media for Non-Profits: Part 3 – Success
In Part 1 of our social media series we spoke of the marketing tool in a corporation and/or a non-profit. We asked questions including, what is it? How does it relate to your organization? What is the value? What function does it serve? In Part 2, as we moved past fundamentals, we unpacked the magic […]
Social Media for Non-Profits: Part 2
Last week we spoke of social media in a corporation and/or a non-profit. What is it? How does it relate to your organization? What is its value? What function does it serve? This week, as we move beyond the fundamentals, we can unpack a little bit of the magic of social media. What makes it so […]
