Voice of the Donor #5: Paula Ethans
In this edition of Voice of the Donor, we talk to Paula Ethans of Winnipeg, Canada. Paula began donating at age nine to CARE Canada and is still with them as an annual donor today. Paula talks about her aha moment that caused her to want to donate at such a young age, how she selected the […]
Voice of the Donor #6: David Van Leeuwen
In this edition of Voice of the Donor, we talk to David Van Leeuwen of New York City. David is passionate about economic and social empowerment and ensuring that everyone has access and tools for growing their economic and social situations. David donated a large sum of money to the National Urban League and describes […]
Voice of the Donor #7: Saranah Holmes
Saranah Holmes is the Founder of the Daily Do Good. In this edition of Voice of the Donor, she talks about her giving strategy of donating on the 1st and 15th of every month, and how that has impacted her ability to ultimately do more good in the world. The Daily Do Good is an […]
Voice of the Donor #VOD Launches
At FineLine, we are passionate about being advocates for donors around the world. Every month we interview a new candidate for our Voice of the Donor campaign. What is Voice of the Donor? Over the past 20 years of our work, we have seen a gap between non-profit organizations and donors. This is no one’s […]
Becoming Donor Centric: How Generations View Amazon
Companies are always interested in generation gaps. They study the difference of opinions, the varying preferences and the divergent methods of communication, in order to better understand how generations differ. Organizations use this information about preferred modes of communication, which ads they best respond to, how socially conscious they are, etc. to better engage with […]
Becoming Donor Centric: Looking at Five of the Best Consumer-Centric Companies
In past blogs, we have talked about the benefits of turning your non-profit organization around to be donor-facing. This means always thinking of the donors first, in everything you do. In order to make your non-profit organization donor centric, you may need to study some of the best consumer-centric companies for inspiration. Here are five businesses […]
Becoming Donor Centric: American Express
In this series, we’re looking at for-profit companies that are doing an exceptional job of customer service, in the hopes that this will help our non-profit friends to think about the way they treat their customers – the donors. Donors ultimately drive the mission for every non-profit we know, so helping organizations to become truly […]
Becoming Donor Centric: Apple’s Five Steps of Service
People love going into an Apple Store. Even though these retail stores are in almost every major North American city, people still make a point of visiting them when they travel to other states/provinces. Not only are people visiting the Apple Store, they are doing crazy things inside Apple retail locations. People record themselves dancing […]
Becoming Donor Centric: Coca-Cola’s Mass Personalization
In 2011, Coca-Cola launched one of the most successful mass personalization campaigns ever. The idea? Taking a country’s one hundred and fifty most popular first names, nicknames, and terms of affection within each country and paste them on Coke bottle labels. The total volume, to begin with, was one billion custom labels to be shared […]
Becoming Donor Centric: Best Buy
As the world becomes more globalized, both for-profit and non-profit organizations are reaching for the same transcontinental wallet. Now, as consumers have more selection and information, they hold most of the power. So in a sea of products and services, how does your organization jump ahead? You already know: consumer-centricity. But how do you achieve that? […]
