Saranah Holmes is the Founder of the Daily Do Good.

In this edition of Voice of the Donor, she talks about her giving strategy of donating on the 1st and 15th of every month, and how that has impacted her ability to ultimately do more good in the world.

The Daily Do Good is an online community with a mission to help spread kindness one person at a time, one day at a time. Through event listings, newsletters and more, they serve individuals looking to pay it forward.

As Saranah says, “It takes just one person to start a revolution of giving back.”

We have seen an industry gap, as non-profits have to tighten up resources and lack time to intimately get to know their donors. We want to become an advocate for donors, to humanize them, and to ultimately showcase what donors want from their relationship with non-profit organizations.

Why is this important for NPOs?

Results of this study undertaken by Charity Dynamics unequivocally clarified the importance of being a donor’s #1 nonprofit of choice:

Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from the donor—not just in terms of financial contributions, but also through sharing information, volunteering, event participation, and issue advocacy.

We want to tell the story of donors worldwide so that non-profits, like the ones we work with, can come to understand donors better.