The Heart of Donor Engagement
Donor engagement is a pretty common term in our industry today (thankfully, since it wasn’t twenty years ago!) Now you might hear it called donor stewardship or donor cultivation, but either way you name it, it’s about how involved donors are within your organization, how they are being communicated with, and how their interests are being taken care […]
Improving The Donor Journey: Three Steps to Take
It’s incredible to think about how many different ways of communication and engagement there are today. From Facebook, to e-mail, Skype, Twitter, text messages, Tumblr, LinkedIn, WhatsApp, the options seem endless. For non-profit organizations aiming to raise awareness and/or funds for their cause, a combination of traditional and modern communications technologies can give you an […]
Questions To Pose When Mapping Your Donor Journey
“The donor journey is a fabulous piece of thinking as it helps charities to see all of their programmes mapped out; how each programme can draw prospects from other programmes, offering donors new propositions, products and gift levels.” – Tony Elischer Mapping the donor journey is a great organizational process to help your non-profit better understand […]
Mapping The Donor Journey – Part Two: Types of Maps & Ways To Map
Organization is the key to success in any operation, and your non-profit is no different. There are countless situations your organization can map, and by doing so you will create a more efficient and systematized charity. If your organization is creating a donor experience map for the first time, it is best to start simple […]
Mapping The Donor Journey – Part One: Five Reasons To Consider It
First things first, what exactly is Donor Journey Mapping? In simple terms, donor journey mapping is the process of defining the steps your organization will follow when it interacts with a donor. This details all of the interactions a person has with your organization as well as the internal or external influences affecting the person’s […]
Mobile Fundraising with experienceONE
Would you like to: Save on your LiveAgent budget and capture donations easier and quicker in times of high call volumes? Increase your engagement rate by aligning donor services to the growing mobile demographic? Offer innovative capabilities such as geo location and shared camera photos? Increase your donor experience metrics and KPI’s? Create one experience across […]
Five Donor Retention Budget Tips
If you work with people, in any capacity, then you are in the business of retaining customers. In the non-profit world, we know this translates to the most important piece of the pie: retaining donors. Here are five effective strategies that come from the corporate world, that can help your organization improve your customer/donor retention […]
Building Culture from Core Values: 6 Tips from Forbes
1. Articulate your Fundamental Philosophy. In just a few meaningful words you can create a company culture. These words should represent a position; something you stand for and are passionate about. Once you determine exactly what this is, articulate it in clear terms and few words. Find a central operating principle. A great example of […]
Tangible Tips for Non-Profits: Six Tips From Companies That Do It Best
1. Who You Hire Matters. Make sure you hire individuals with the right personalities (and not just the right skill) to ensure consumers are happy and well served. The California-based salon chain Drybar, for example, only hires employees who are focused on providing friendly, caring customer service. The co-founder Michael Landau says the company actively […]
Tangible Tips for Non Profits: Eight Tips to Create a Philanthropic Culture
Here are some reminders for fostering a great philanthropic culture: 1. Ensure every employee/board member is educated on the role that the donor plays. This means everyone! Make sure the frontline employees and the maintenance staff, not just the CEO, understand the vital role the donor plays in your organization. 2. All staff meetings should […]
