Philanthroship As A Differentiator

Philanthroship As A Differentiator

I think I know the answers to these two questions: Do you want your company to stand out? Do you want to influence consumer behaviour and enhance corporate reputation? As businesses battle for customers and profits, it becomes increasingly important to find ways to...
How To Best Approach CSR: Philanthroship

How To Best Approach CSR: Philanthroship

Corporate Social Responsibility (CSR) is a big buzzword in business today. In the last decade, companies around the world have embraced the notion of “doing good” will ultimately help the company’s bottom line. Now that this idea has been around for...
Philanthroship: Shared Value

Philanthroship: Shared Value

Shared Value: what is that?  Shared value is the idea that a company can boost its value by addressing social issues that directly relate to its business. It’s more than just charity. Shared value looks at specific philanthropic issues that can increase profits...
Philanthroship: The Coca-Cola Company

Philanthroship: The Coca-Cola Company

The Coca-Cola Company, the world’s biggest beverage firm, markets four of the world’s top five soda pop brands, including Diet Coke, Fanta and Sprite. Coca-Cola has also been dubbed as the most valuable brand in the world. The Coca-Cola Company is a...

Philanthroship: Cater To Community

It’s vital for any company to understand the importance of customer expectations in order to build a successful business model, and the same goes for a philanthropic platform. Today more than ever before, the customer holds all the power. If a product is flawed...