Non-Profits: How To Write a Mission Statement
A mission statement is an integral part of any organization. It is your opportunity to define the firm’s goals, values and purpose. The best mission statements explain what the organization does for its recipients, its donors, its community, and for the world. A large majority of mission statements are laden with hollow phrases that do […]
Social Media for Non-Profits: Part 3 – Success
In Part 1 of our social media series we spoke of the marketing tool in a corporation and/or a non-profit. We asked questions including, what is it? How does it relate to your organization? What is the value? What function does it serve? In Part 2, as we moved past fundamentals, we unpacked the magic […]
Social Media for Non-Profits: Part 2
Last week we spoke of social media in a corporation and/or a non-profit. What is it? How does it relate to your organization? What is its value? What function does it serve? This week, as we move beyond the fundamentals, we can unpack a little bit of the magic of social media. What makes it so […]
Social Media for Non-Profits: Part 1 – The Basics
Social media marketing can be used to efficiently communicate a message to countless potential donors at high levels of engagement and low costs. What separates social media from other forms of media are two factors: 1 – It can be personalized. Rather than broadcasting a message to thousands of unnecessary users – say with direct […]
Nepal Earthquake: Four Ways Organizations Can Help Better
On Saturday, April 25th, an earthquake struck Nepal. Kathmandu, the nation’s capital city, has been overcome by shattered temples and toppled houses. Many citizens have paid their last respects to loved ones taken by the horrible natural disaster. Photo courtesy of pbs.org To date, over 7,300 people have been reported dead and more than 12,000 […]
Catalytic Philanthropy: Prospects & Pitfalls in the Non-Profit World
In the world of the public sector there are three overarching types of philanthropy: So what differentiates them? Traditional philanthropy is the type with which you’re most familiar. This stream of philanthropy is concerned with which organizations an individual or firm chooses to support and how much time/money to donate to them. Individual non-profits are funded […]
How Donors Give Today
Furthermore, times are changing, and each generation adapts to these changes different and at different paces. It’s important for charities to take note of trends and make the proper adjustments to cater to the majority. A better understanding of donors leads to a better charity. So how do donors today like to give? Money: Though […]
Failing To Give Thanks: Prospects & Pitfalls in the Non-Profit World
These statistics show just how tough it is for organizations to retain donors and how the public sector isn’t going about it in the right way. The notion that it costs much more to secure a new customer than to retain an old one, which is fully understood in the corporate world, has somehow been lost […]
What Influences Giving? : Prospects & Pitfalls in the Non-Profit World
There is one question common to all donors regardless of their age, sex, race, or socioeconomic background. “How is my donation actually helping to make a difference?” A study conducted by Blackbaud research group showed that fifty-five percent of Gen Y and forty-four percent of Gen X say that seeing the direct impact of their contribution […]
From Fundraising to Donor Engagement: Prospects & Pitfalls in the Non-Profit World
Atul Tandon is an entrepreneur, humanitarian, author and adviser. He has worked in the consumer banking, e-commerce, humanitarian relief and development industries. In 2009, he was named one of the top fundraisers in the USA, and was a leading voice behind the worldwide ONE campaign. For two years, Atul Tandon was the Executive Director for […]
