by admin | Apr 20, 2023 | Becoming Donor Centric
Companies are always interested in generation gaps. They study the difference of opinions, the varying preferences and the divergent methods of communication, in order to better understand how generations differ. Organizations use this information about preferred...
by admin | Apr 20, 2023 | Becoming Donor Centric
In past blogs, we have talked about the benefits of turning your non-profit organization around to be donor-facing. This means always thinking of the donors first, in everything you do. In order to make your non-profit organization donor centric, you may need to...
by admin | Apr 20, 2023 | Becoming Donor Centric
In this series, we’re looking at for-profit companies that are doing an exceptional job of customer service, in the hopes that this will help our non-profit friends to think about the way they treat their customers – the donors. Donors ultimately drive the...
by admin | Apr 20, 2023 | Becoming Donor Centric
People love going into an Apple Store. Even though these retail stores are in almost every major North American city, people still make a point of visiting them when they travel to other states/provinces.Not only are people visiting the Apple Store, they are doing...
by admin | Apr 20, 2023 | Becoming Donor Centric
In 2011, Coca-Cola launched one of the most successful mass personalization campaigns ever. The idea? Taking a country’s one hundred and fifty most popular first names, nicknames, and terms of affection within each country and paste them on Coke bottle labels. The...
by admin | Apr 20, 2023 | Becoming Donor Centric
As the world becomes more globalized, both for-profit and non-profit organizations are reaching for the same transcontinental wallet. Now, as consumers have more selection and information, they hold most of the power.So in a sea of products and services, how does...
