Mapping The Donor Journey – Part Two: Types of Maps & Ways To Map
Organization is the key to success in any operation, and your non-profit is no different. There are countless situations your organization can map, and by doing so you will create a more efficient and systematized charity. If your organization is creating a donor experience map for the first time, it is best to start simple […]
Mapping The Donor Journey – Part One: Five Reasons To Consider It
First things first, what exactly is Donor Journey Mapping? In simple terms, donor journey mapping is the process of defining the steps your organization will follow when it interacts with a donor. This details all of the interactions a person has with your organization as well as the internal or external influences affecting the person’s […]
Mobile Fundraising with experienceONE
Would you like to: Save on your LiveAgent budget and capture donations easier and quicker in times of high call volumes? Increase your engagement rate by aligning donor services to the growing mobile demographic? Offer innovative capabilities such as geo location and shared camera photos? Increase your donor experience metrics and KPI’s? Create one experience across […]
Five Donor Retention Budget Tips
If you work with people, in any capacity, then you are in the business of retaining customers. In the non-profit world, we know this translates to the most important piece of the pie: retaining donors. Here are five effective strategies that come from the corporate world, that can help your organization improve your customer/donor retention […]
Building Culture from Core Values: 6 Tips from Forbes
1. Articulate your Fundamental Philosophy. In just a few meaningful words you can create a company culture. These words should represent a position; something you stand for and are passionate about. Once you determine exactly what this is, articulate it in clear terms and few words. Find a central operating principle. A great example of […]
Tangible Tips for Non-Profits: Six Tips From Companies That Do It Best
1. Who You Hire Matters. Make sure you hire individuals with the right personalities (and not just the right skill) to ensure consumers are happy and well served. The California-based salon chain Drybar, for example, only hires employees who are focused on providing friendly, caring customer service. The co-founder Michael Landau says the company actively […]
Tangible Tips for Non Profits: Eight Tips to Create a Philanthropic Culture
Here are some reminders for fostering a great philanthropic culture: 1. Ensure every employee/board member is educated on the role that the donor plays. This means everyone! Make sure the frontline employees and the maintenance staff, not just the CEO, understand the vital role the donor plays in your organization. 2. All staff meetings should […]
Tangible Tips for Non-Profits: Five Fundraising Considerations
For today’s non-profit organizations, the choices facing them when organizing a fundraiser seem to be infinite. It is no longer enough for a charity to have a direct mail program, a major gifts program, and maybe a little planned giving. Instead, a successful organization now needs a comprehensive and mobile-friendly website equipped with an easy […]
Tangible Tips for Non-Profits: Four Steps To Make Marketing A Priority
Want to take your non-profit organization to the next level? Need to make your upcoming annual report especially impressive? Here are four steps from Inc’s Aaron Aders to help make your marketing a priority: 1. Eliminate Silos. The biggest barrier to success for non-profits is arguably their very own organization system. In a traditional operations […]
Tangible Tips for Non-Profits: Inbound Marketing
Inbound marketing : : marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Inbound marketing is a great way for non-profit organizations to […]
