Social Media Marketing vs. Community Management
In recent posts we have talked a lot about social media, social media management, community engagement, community management, etc. But what exactly do all these terms mean? How do we differentiate these terms? Today we discuss the specific dissimilarities between ‘social media marketing’ and ‘community management’. It’s important to be able to define and differentiate […]
Storytelling Part III: The Most Effective Medium
In part one of our storytelling series, we discussed what storytelling entailed when sharing your brand withconsumers, and why it is important for your company. In part two we unpacked what kind of story you should tell in order to have the greatest impact and positively influence your customers. Now, in our third and final […]
Storytelling Part II: What Kind of Story?
Last week we discussed the importance of telling a story to strengthen your brand. We unpacked the fundamentals of this marketing approach, but now it is time to delve a little deeper. This week we are going to talk about what kind of story you want your brand to tell, and with which medium you […]
Storytelling Part I: The Fundamentals
You have a company. You have a brand But what’s your story? In the past, companies believed that the ‘image’ of a brand was sufficient for success. Once upon a time it was. But today people want more, they want a story; the history of how the scarf ended up in their hands or how […]
Philanthroship: The Three Canadian Business Brands
You want your company to be successful; every businessperson does. So how des a company become successful one a macro-level scale? Simple! One word, two syllables: Branding. In order for your company’s brand to be the best, you need to know what’s the best right now. So which brands are the best? What makes a […]
Philanthroship As A Differentiator
I think I know the answers to these two questions: Do you want your company to stand out? Do you want to influence consumer behaviour and enhance corporate reputation? As businesses battle for customers and profits, it becomes increasingly important to find ways to elevate the reputation of your corporation. One of the best ways […]
How To Best Approach CSR: Philanthroship
Corporate Social Responsibility (CSR) is a big buzzword in business today. In the last decade, companies around the world have embraced the notion of “doing good” will ultimately help the company’s bottom line. Now that this idea has been around for a while and many different methods and styles tried and tested, what has evolved […]
Philanthroship: Seven Phrases That Lead To Failure
Let’s look at seven common phrases that often lead to failure when looking at launching philanthroship in your organization: 1. “Let’s look at what’s on the horizon.” Looking at tomorrow is important. Innovative, long-term thinking is imperative to building a brand that lasts. But a brand can’t last if it doesn’t launch. And your brand […]
Philanthroship: Shared Value
Shared Value: what is that? Shared value is the idea that a company can boost its value by addressing social issues that directly relate to its business. It’s more than just charity. Shared value looks at specific philanthropic issues that can increase profits while helping society. The two gentlemen who coined the term, Michael Porter […]
Philanthroship: The Coca-Cola Company
The Coca-Cola Company, the world’s biggest beverage firm, markets four of the world’s top five soda pop brands, including Diet Coke, Fanta and Sprite. Coca-Cola has also been dubbed as the most valuable brand in the world. The Coca-Cola Company is a perfect example of a company with a thriving corporate social responsibility (CSR) department. In 1984, […]
