Philanthroship: Shared Value

Shared Value: what is that? Shared value is the idea that a company can boost its value by addressing social issues that directly relate to its business. It’s more than just charity. Shared value looks at specific philanthropic issues that can increase profits while helping society. The two gentlemen who coined the term, Michael Porter […]
Philanthroship: The Coca-Cola Company

The Coca-Cola Company, the world’s biggest beverage firm, markets four of the world’s top five soda pop brands, including Diet Coke, Fanta and Sprite. Coca-Cola has also been dubbed as the most valuable brand in the world. The Coca-Cola Company is a perfect example of a company with a thriving corporate social responsibility (CSR) department. In 1984, […]
Philanthroship: Cater To Community
It’s vital for any company to understand the importance of customer expectations in order to build a successful business model, and the same goes for a philanthropic platform. Today more than ever before, the customer holds all the power. If a product is flawed or a service does not meet expectations, the customer can share […]
Philanthroship: What is that?

So we know philanthroship has something to do with sponsoring philanthropic efforts, but what exactly is it? Philanthroship is a term that is emerging, trending, and thriving in the corporate sphere. In the last twenty years, businesses around the world have begun to recognize the importance of philanthropic involvement. Not just out of morality, but also out […]
Four Points to Remember in Your CSR Strategy

Most brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking.
Three More Rules for Consistent Philanthropy in your Daily Life

Creating ongoing, consistent philanthropy in your daily life takes only a little bit of planning and a lot of love. Last week we talked about Three Rules for Consistent Philanthropy. Here are a few more “rules” to incorporate giving into your daily life: Rule #4 for consistent philanthropy: Micro-giving We did a math equation last week […]
Three Rules for Consistent Philanthropy

In our recent series “Philanthropy in your Daily Life” we have talked about mindfulness models for choosing your cause, how to know where to give, and various ways to give. Now that we’ve covered the basics, this month we’ll move into a series that talks about the idea of consistent philanthropy. This means creating ongoing […]
Philanthropy in Daily Life: How to Know What to Give

Last week we talked about a new mindfulness model for personal giving. One that is designed to help anyone find their specific philanthropic passion. The next step is narrowing down the organizations to support – based around your passion. Today we’re here to talk about how to know what to give. It can be a […]
Philanthropy in Daily Life: How to Know Where to Give

[This blog talks about digging deep to find our personal cause, choosing a charity, and reminds us that where we shop matters too.] Last week we talked about the fact that one person can make a big difference in this wild world of ours. Today we are here to talk about how one can do so. As […]
Philanthropy in Daily Life: How One Person Can Make a Difference

The world today can be overwhelming at times, especially to one with a so-called “bleeding heart”. There are wars and famines, droughts and oppression. But there’s also kindness and love, courage and wisdom. All over the world there are people working to make a difference. At FineLine, we see it in our daily lives. And […]