Voice of the Donor #VOD Launches
At FineLine, we are passionate about being advocates for donors around the world. Every month we interview a new candidate for our Voice of the Donor campaign. What is Voice of the Donor? Over the past 20 years of our work, we have seen a gap between non-profit organizations and donors. This is no one’s […]
Becoming Donor Centric: How Generations View Amazon
Companies are always interested in generation gaps. They study the difference of opinions, the varying preferences and the divergent methods of communication, in order to better understand how generations differ. Organizations use this information about preferred modes of communication, which ads they best respond to, how socially conscious they are, etc. to better engage with […]
Becoming Donor Centric: Looking at Five of the Best Consumer-Centric Companies
In past blogs, we have talked about the benefits of turning your non-profit organization around to be donor-facing. This means always thinking of the donors first, in everything you do. In order to make your non-profit organization donor centric, you may need to study some of the best consumer-centric companies for inspiration. Here are five businesses […]
Becoming Donor Centric: American Express
In this series, we’re looking at for-profit companies that are doing an exceptional job of customer service, in the hopes that this will help our non-profit friends to think about the way they treat their customers – the donors. Donors ultimately drive the mission for every non-profit we know, so helping organizations to become truly […]
Becoming Donor Centric: Apple’s Five Steps of Service
People love going into an Apple Store. Even though these retail stores are in almost every major North American city, people still make a point of visiting them when they travel to other states/provinces. Not only are people visiting the Apple Store, they are doing crazy things inside Apple retail locations. People record themselves dancing […]
Becoming Donor Centric: Coca-Cola’s Mass Personalization
In 2011, Coca-Cola launched one of the most successful mass personalization campaigns ever. The idea? Taking a country’s one hundred and fifty most popular first names, nicknames, and terms of affection within each country and paste them on Coke bottle labels. The total volume, to begin with, was one billion custom labels to be shared […]
Becoming Donor Centric: Best Buy
As the world becomes more globalized, both for-profit and non-profit organizations are reaching for the same transcontinental wallet. Now, as consumers have more selection and information, they hold most of the power. So in a sea of products and services, how does your organization jump ahead? You already know: consumer-centricity. But how do you achieve that? […]
Becoming Donor Centric: “I love Virgin Airlines
If you type, “I love Virgin Atlantic” into a search engine, you will get almost 80,000 hits. If you do the same for British Airways the number is only 50,000. This is exceptionally impressive given that British Airways has ten times as many planes as Virgin Airlines. People love Virgin Atlantic. Throughout the nooks and […]
Becoming Donor Centric: Looking at the Ritz-Carlton
The Ritz-Carlton Hotel Company operates eighty-seven luxury hotel and resorts in twenty-nine countries/territories across the world. The current company, founded in 1983, began its journey in Boston, Massachusetts before expanding the chain around the globe. Apart from providing a safe and luxurious space for visitors to stay and relax, the Ritz-Carlton provides an exceptional customer service […]
