Donation By Generation: Prospects & Pitfalls in the Non-Profit World
Every generation gives differently. They give to different kinds of charities, different total sums of money, and towards different causes. So it’s important that non-profit organizations analyze the donor habits of Boomers, Gen Y, Gen X, and Civics in order to properly target and maximize donations of the current and future donor base. Blackbaud, a […]
Fundraiser Trends of 2015: Prospects & Pitfalls in the Non-Profit World
Fundraiser trends (aka what attracts donations) are constantly changing in our fast paced world. Today, donors expect the same great responsive service that the private sector provides. It’s an exciting time, as non-profit organizations shift in order to track these three fundraising trends to attract more donations, create convenience, and cater to the wants and […]
Public Sector Initiatives of 2015: Prospects & Pitfalls in the Non-Profit World
This year there are three major trends growing within the public sector. Non-profits should learn more about: Here are three key operational changes that will help your charity improve its branding, in-house management, and customer experience in 2015: 1. Integration of Corporate Channels Customer Relationship Management (CRM) is an in-house system that helps to manage […]
Donor Trends in 2015: Prospects & Pitfalls in the Non-Profit World
The way to engage with donors is constantly changing. One minute they want charts, graphs, and numbers, and the next minute they want personal stories from the field. One day calling donors on their landline is a great idea, and a few years later you’re told that mode of communication is outdated and ineffective. It’s […]
Philanthroship: The Evolution of Social Business
A social business is an umbrella term, due to its varied and multi-faceted nature. Within a business, it falls under many departments and processes. In his book, Social Business and the Future of Capitalism and Building Social Business, Professor Muhammad Yunus has defined a social business as an entity “created and designed to address a social problem”, […]
Social Media Marketing vs. Community Management
In recent posts we have talked a lot about social media, social media management, community engagement, community management, etc. But what exactly do all these terms mean? How do we differentiate these terms? Today we discuss the specific dissimilarities between ‘social media marketing’ and ‘community management’. It’s important to be able to define and differentiate […]
Storytelling Part III: The Most Effective Medium
In part one of our storytelling series, we discussed what storytelling entailed when sharing your brand withconsumers, and why it is important for your company. In part two we unpacked what kind of story you should tell in order to have the greatest impact and positively influence your customers. Now, in our third and final […]
Storytelling Part II: What Kind of Story?
Last week we discussed the importance of telling a story to strengthen your brand. We unpacked the fundamentals of this marketing approach, but now it is time to delve a little deeper. This week we are going to talk about what kind of story you want your brand to tell, and with which medium you […]
Storytelling Part I: The Fundamentals
You have a company. You have a brand But what’s your story? In the past, companies believed that the ‘image’ of a brand was sufficient for success. Once upon a time it was. But today people want more, they want a story; the history of how the scarf ended up in their hands or how […]
Philanthroship: The Three Canadian Business Brands
You want your company to be successful; every businessperson does. So how des a company become successful one a macro-level scale? Simple! One word, two syllables: Branding. In order for your company’s brand to be the best, you need to know what’s the best right now. So which brands are the best? What makes a […]
