by admin | Apr 21, 2023 | Non-Profits Learn Here
1. The Opening When you address your reader, do so in a personal manner. Instead of using an opening line reading, “Dear Supporter” use the donor’s name. When a letter is not personalized a donor can feel like a number in a machine and automatically reject the...
by admin | Apr 21, 2023 | Non-Profits Learn Here
Once upon a time companies advertised through newspaper and radio ads, and communicated with clients face-to-face. Thirty years ago, companies primarily used television ads, while connecting with customers primarily via phone. In the last ten years, companies have...
by admin | Apr 21, 2023 | Non-Profits Learn Here
It’s coming up quickly – eight more sleeps and we will be arriving in Washington for the 10th annual Bridge to Integrated Marketing and Fundraising Conference. We’re very excited for this year’s packed agenda. Here’s the breakdown of the...
by admin | Apr 21, 2023 | Non-Profits Learn Here
1) Keep it simple From a navigation bar to search tools to event promotions, you have countless tabs and buttons on which donors can click. While there is certainly a time and place for all of these aspects of your organization, please keep them far away from the...
by admin | Apr 21, 2023 | Non-Profits Learn Here
We live in an incredible time.Recently, the Swedish blood donation service announced an initiative where donors are sent automatic text messages telling them when their blood has actually been used.This service has actually been running in Stockholm for three...
