Do you have a Donor Retention Budget?
How does your retention marketing strategy play into your overall marketing budget for the year? More importantly, does your organization have a donor retention budget? For those organizations that do have a budget (those that don’t should seriously consider adopting one!), it can often be a struggle to determine the exact dollar figure that should […]
Donor Retention: Creative Ways to Build Loyalty
Like many others, I love an organization that thinks outside the box. In our last blog we talked about finding your unique voice and standing out in the crowd. Today I’d like to share some examples of WOW experiences that are likely to have donors wanting to stick around. Welcome PackageThere’s no better way to […]
Donor Retention: Standing Out in the Crowd
One aspect that is altogether too forgotten in the non-profit world is how to stand out in the crowd. However, as more and more organizations vie for the same donor dollars, this will become a trait of the utmost importance in order to get and retain donations. We read last week that there are over […]
Donor Retention = the Ultimate Goal of Every Non-Profit Organization
Donor retention is truly the ultimate goal of every non-profit organization. Once we receive a one-time donation, the whole machine starts working to try to keep that donor on board. And from both ends it can make things more efficient, as we have read in previous blogs here about personal philanthropy. If a donor stays […]
Turning Donor Engagement into Donations
Now we’ve spent three weeks discussing donor engagement and how it is less about being transaction focused and more about being a true two-way flow of communication. Still, we do understand the ultimate importance of turning that engagement into donations long-term. In Penelope Burk’s blog, she poignantly describes the three elements of donor engagement that […]
Technology is Driving Donor Engagement
When thinking about technology and donor engagement, we know that having two things are critical: The first step to drive donor engagement is to make it easy for donors. Do you have an easy and clear to see donate button on your website? Are you sure that all of your web forms work properly? Can someone […]
The Heart of Donor Engagement: Part 2
Last week we talked about how having true heart in your organization’s two-way donor engagement plan is the true driver of a donor’s experience. So today let’s dive deeper. Going back to the customer engagement video that we showed last week about Lauree from Disney, you can just feel her passion shining through. She truly had a […]
The Heart of Donor Engagement
Donor engagement is a pretty common term in our industry today (thankfully, since it wasn’t twenty years ago!) Now you might hear it called donor stewardship or donor cultivation, but either way you name it, it’s about how involved donors are within your organization, how they are being communicated with, and how their interests are being taken care […]
Improving The Donor Journey: Three Steps to Take
It’s incredible to think about how many different ways of communication and engagement there are today. From Facebook, to e-mail, Skype, Twitter, text messages, Tumblr, LinkedIn, WhatsApp, the options seem endless. For non-profit organizations aiming to raise awareness and/or funds for their cause, a combination of traditional and modern communications technologies can give you an […]
Questions To Pose When Mapping Your Donor Journey
“The donor journey is a fabulous piece of thinking as it helps charities to see all of their programmes mapped out; how each programme can draw prospects from other programmes, offering donors new propositions, products and gift levels.” – Tony Elischer Mapping the donor journey is a great organizational process to help your non-profit better understand […]
