Every organization has a mission statement, but what exactly does it mean? Is it similar to a business plan, a vision statement, or a list of goals?
At its core, a mission statement outlines why the organization exists and why it does what it does. It is a one sentence statement describing the motivation that determines the non-profits priorities and actions. A good mission statement is short, concise and informative.
Mission statements and vision statements are often confused or grouped together.
A mission statement describes how you will achieve your overarching goal, whereas a vision statement describes that specified end goal. A mission statement focuses on the present, defining the purpose and primary objectives of the organization, but a vision statement focuses on the future, discussing both the goals and values of the organization.
In a nutshell, a mission statement answers the question, “What do we do and what makes us unique?” while a vision statement answers the question, “Where do we aspire to be?”
Here are examples of mission statements from some of the top non-profit organizations in the world. (Note: notice how concise and informative they are?)
![TED](https://www.finelinesolutions.com/images/blog-images/TED.jpeg)
![CARE logo](https://www.finelinesolutions.com/images/blog-images/CARE_logo.png)
To serve individuals and families in the poorest communities in the world.
![smithsonian](https://www.finelinesolutions.com/images/blog-images/smithsonian.jpeg)
The increase and diffusion of knowledge.
To create lasting solutions to poverty, hunger, and social injustice.
To inspire and empower people affected by cancer.
![invisible children](https://www.finelinesolutions.com/images/blog-images/invisible-children.jpg)
To bring a permanent end to LRA atrocities.
![hsus](https://www.finelinesolutions.com/images/blog-images/hsus.png)
Celebrating Animals, Confronting Cruelty.
A better world through kindness to animals.